California born artist John Pugh paints large scale trompe l’oeil images. “Trompe l’oeil” means “trick the eye” in French, which is an illusionary art technique with a long history in Western art. The intention is to create an optical illusion, in that the viewer is given the impression that there is a three dimensional object or scene before them, not just a realistic image.
Since images are usually on the sides of buildings that reveal impossible dimensions to a flat wall. Therefore in my opinion, I think this painting technique could be very useful for advertising since it attracts people’s attention when they go pass them.
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